President: Jessica Schum
Current Company & Organizations:
- Real Estate Broker (Invest In Bend Real Estate)
- Owner / Operator (Vacation Rental Collective)
Bio: Jessica has worked in the vacation rental and real estate industry for over 13 years. She managed many lodging aspects of a top destination resort while providing leadership and supervision to the entire staff. Her focus is on excellent customer service from start to finish which includes maintaining rental inventory quality and assisting owners in maximizing their income potential as well as ensuring guest satisfaction before, during and after their stay. This exemplary customer service and market knowledge has resulted in a reputation as a highly respected and successful real estate broker specializing in helping buyers and sellers realize their homeownership goals. Jess, her husband Tim and their dog Professor Murray relocated to Central Oregon from Colorado after they fell in love with all the opportunities for outdoor adventure. In her free time, you will find her paddle boarding on the Deschutes river or in the high mountain lakes, mountain biking at Phil’s trail, skiing at Mt. Bachelor, backpacking in the Three Sisters Wilderness.
Vice President: Stacy Wesson
Current Company & Organizations:
- Owner & General Manager (Cascara Vacation Rentals)
Bio: Born and raised amidst the majestic pines of Central Oregon, Stacy has a deep love for the community that has shaped her. As a wife and mother of four, she understands the importance of creating lasting memories and fostering a sense of belonging. Stacy isn’t just an industry professional; she’s a lifer. Growing up surrounded by the family run business of almost 40 years, she witnessed firsthand the impact they can have on families and communities. This deep understanding, coupled with experience working in diverse fields like child welfare and 911, fuels her drive to educate and empower others. Whether it’s navigating the ever-evolving regulatory landscape or combating industry burnout, Stacy is a passionate advocate for both vacation rental owners and the communities they serve. She thrives on sharing her knowledge and insights, and is actively building a speaking career focused on industry-critical topics.
Treasurer: Shannon Salber
Current Company & Organizations:
- Managing Member & Licensed Property Manager (Fox Management Services)
Bio: As a seasoned professional with a wealth of experience in the short-term rental industry, I bring a unique perspective and insight to the table. With a specific focus on co-hosting, I have dedicated myself to educating and empowering property owners to maximize their rental potential while ensuring the highest standards of guest satisfaction. My passion for the industry drives me to advocate for fair regulations and policies that support the growth and success of short-term rentals.
Secretary: Heidie Henriksen
Current Company & Organizations:
- Executive Director – VRNation
- Co-Founder – ASTRHO (The Association For Short-Term Rental HomeOwners)
- Board Member – COVRA (Central Oregon Vacation Rental Alliance)
Bio: Heidie brings over two decades of expertise in the STR industry to her role as Executive Director of VRNation. Her journey began as an STR Host in the early 2000s, progressing through sales and marketing leadership in luxury property management, and later developing a SAAS technology and marketing program for vacation rental hosts.
In 2020, Heidie co-founded ASTRHO (Association for Short-Term Rental HomeOwners), providing crucial resources and support to individual STR hosts. At VRNation, she drives innovation and growth, fostering collaboration among industry stakeholders and advocating for best practices.
Throughout her career, Heidie has remained dedicated to advancing the interests of STR hosts and property managers, setting benchmarks for excellence and promoting sustainable practices within the vacation rental industry.